Michael Jackson Takes to Instagram
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[size=24pt]Michael Jackson Takes to Instagram, Surges on Social 50 Chart[/size]<br />By William Gruger, New York | September 05, 2013 7:43 PM EDT<br /><br />
<br /><br />The King of Pop makes a big leap on the Social 50 as his social media channels celebrate the anniversary of his birthday. <br /><br /><br /><br /><br />Michael Jackson makes a 14-position leap on Billboard's Social 50 chart (27-13), following online activity surrounding the anniversary of his birthday on Thursday, Aug. 29, and the launch of his Instagram account.<br /> <br />The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.<br /> <br />Promoted across Jackson's various social media channels, an interactive social media campaign instructed fans and followers to "spread the message of unity, harmony and hope for a better world." That message was to be delivered by uploading an Instagram video to "honor Michael Jackson on his birthday by sharing your idea for making the world a better place."<br /> <br />By using the hashtag #MJWeAreOne, a tag named after Jackson's Cirque Du Soleil show "Michael Jackson One," participants are able to see their videos displayed on a microsite which also doubled as a promotional board for the Cirque show.<br /> <br />The resulting engagement stirred a 109% rise in weekly conversation about Jackson on Facebook, which led to the addition of 493,000 new fans on the platform (an 80% increase over the previous week). The campaign also marked the launch of Jackson's official Instagram account, which gained 2,900 followers during the charting week.<br />
<br /><br />The King of Pop makes a big leap on the Social 50 as his social media channels celebrate the anniversary of his birthday. <br /><br /><br /><br /><br />Michael Jackson makes a 14-position leap on Billboard's Social 50 chart (27-13), following online activity surrounding the anniversary of his birthday on Thursday, Aug. 29, and the launch of his Instagram account.<br /> <br />The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.<br /> <br />Promoted across Jackson's various social media channels, an interactive social media campaign instructed fans and followers to "spread the message of unity, harmony and hope for a better world." That message was to be delivered by uploading an Instagram video to "honor Michael Jackson on his birthday by sharing your idea for making the world a better place."<br /> <br />By using the hashtag #MJWeAreOne, a tag named after Jackson's Cirque Du Soleil show "Michael Jackson One," participants are able to see their videos displayed on a microsite which also doubled as a promotional board for the Cirque show.<br /> <br />The resulting engagement stirred a 109% rise in weekly conversation about Jackson on Facebook, which led to the addition of 493,000 new fans on the platform (an 80% increase over the previous week). The campaign also marked the launch of Jackson's official Instagram account, which gained 2,900 followers during the charting week.<br />
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